Add

Launched in 1999, Add clothing innovatively combines the fashion world with sportswear. Famed for its ingenious collection of mens outerwear, Add experiment with new materials and techniques to bring cutting-edge designs in weightless styles season after season. Creative Director Yossi Cohen, the Add style philosophy is all down to producing innovative designs but maintaining that high fashion edge. Each collection experiments with new shapes and silhouettes to produce coats and down jackets that really push the fashion boundaries and make a style statement time and time again.

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