Made up of edgy street wear inspired designs, French Label IRO takes a heavy influence from rock ‘n’ roll but always with its cool vintage inspired aesthetic. The simple yet edgy designs such as the IRO jacket and IRO jeans have become firm fashion favourites in any urban man’s wardrobe. The unconventional styling and edgy designs has led to IRO setting the pace for French fashion. French brothers Laurent and Arik Bitton began designing clothes with the aim of creating effortless style options for the modern man and woman. Since then, the label’s selection of pieces such as tough luxe biker jackets and directional prints have become wardrobe staples for effortlessly building on-trend looks time and time again.